Saturday, February 14, 2015

Guerilla Marketing

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Gorilla is not Guerilla
Guerrilla marketing may be the right solution for your small business. Why?


When executed well, it will often be low cost yet reach a highly targeted audience. It can also be a great way to get noticed, distinguish from the competition and earn a reputation for being fun and different.

In 1984, marketer Jay Conrad Levinson introduced the formal term in his book called, “Guerrilla Marketing.”

Jay Conrad Levinson

Levinson comes from a background as the Senior Vice-President at J. Walter Thompson and Creative Director and Board Member at Leo Burnett Advertising. In Levinson’s book, he proposes unique ways of approaching and combating traditional forms of advertising. The goal of guerrilla marketing was to use unconventional tactics to advertise on a small budget. During this time, radio, television and print were on the rise, but consumers were growing tired. Levinson suggests that campaigns need to be shocking, unique, outrageous and clever. It needs to create buzz.


38 Guerilla Marketing Examples (click image to enlarge)

Alan Wake - game for PC and consoles

Alfa Romeo

Anti Corruption Soap

Audi
Citroen

Copanhagen Zoo

DHL - Express delivery

Duracell - long lasting battery

Elmex - anti cavity product

Fitness First

Fitness World

Flying Car - toy

Ford F-150

Ford Mustang

Forma Total Gym

Golf GTI

Grand Prix UV Protector

Ikea

Indonesian Railways

Karate Club Business Card

Keskin rims

Kleenex

Kukkiwon World Taekwondo Headquarters

landmine sauce

Lipton Clear Green

Meralco - appliances

Nikon - camera

Nivea

Panasonic - vacuum cleaner

Rentokil

Swiss Skydrive Parachute School

The Samaritans - Stress Management

Toyota

Toyota Yaris

USO - Exhaust system

Vodafone

Volkswagen

WWF - World Wildlife Fund


I'm thinking of doing guerilla marketing but for now I just stick to flanking marketing. How about you?

Reference:
What is Guerilla Marketing?
122 Must See Guerilla Marketing Examples

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